Critical Juncture

A (lightly) animated suite of illustrations for A+ Insights about the evolving role of the food critic. Paired with words by Max Brearley.

You can read the full article here.

In my first round of concepts I pitched ideas relating to:

Awards & Ratings
Digital devices & Social Media
The critic as a wolf (based on a phrase in the article)

The writer loved the idea of the ‘wolf-as-critic’ and we developed this idea further for round two. I included hospitality workers represented as sheep or pigs (a reference to the 3 little pigs)

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