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Critical Juncture

A (lightly) animated suite of illustrations for A+ Insights about the evolving role of the food critic. Paired with words by Max Brearley.

You can read the full article here.








Sketches and Concepts

In my first round of concepts I pitched ideas relating to:

  • Awards & Ratings
  • Digital devices & Social Media
  • The critic as a wolf (based on a phrase in the article)




The writer loved the idea of the ‘wolf-as-critic’ and we developed this idea further for round two. I included hospitality workers represented as sheep or pigs (a reference to the 3 little pigs) 


Jeff the Peff  New York / Philadelphia / Melbourne
All work copyright by Jeffrey Phillips ©2024